The Superyacht Group – Great Barrier Reef – is an industry consortium working collaboratively to further develop the Superyacht industry for the Cairns region, North Queensland.

The design challenge was to create a brand new A5 Magazine to use primarily at global events, in order to encourage the chartering of new superyachts to the Great Barrier Reef Region. The primary purpose being to promote the tropical lifestyle, geographical location, two UNESCO World Heritage Sites and authentic ancient culture accompanied by all the required infrastructure, refit and maintenance facilities ensures that vessels have everything at their fingertips.

Design deliverables included everything from page-plan and content collation, style guide, section headers, image sourcing, layout and prepress production.