Weekly home + Interiors spread.

Take the Lead Campaign

Cairns Regional Council needed creative for a TVC and supporting print products for a campaign around keeping your dog on a lead.

The brief was to target all dog owners and help change their behaviour which they had been struggling to communicate to a target audience convinced their dog isn’t a threat to other people or dogs.

The solution was clever headline copy combined with 'familiar' dog breeds, and creation of a memorable lock up and call to action to 'Take the lead'.

Completed as: Senior Designer, Adllins Media

Creative flair
+ strategic thought